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[05/04/16 - 08:21 AM]
"Fresh Off the Boat" Is Tuesday's No. 1 Comedy in Viewers and Young Adults
ABC spins the numbers for Tuesday, May 3.
[via press release from ABC]

ABC Airs Tuesday's Top 2 Comedies with Fresh Off the Boat and The Real O'Neals

Fresh Off the Boat (8-8:30pm - 4.2 million and 1.1/4 in AD18-49): Opposite originals of CBS' NCIS and NBC's The Voice at 8pm, ABC's Fresh Off the Boat was once again Tuesday's #1 comedy, beating Fox's New Girl head to head in the half-hour by 1.9 million viewers (4.2 million vs. 2.3 million) and 10% in Adults 18-49 (1.1/4 vs. 1.0/4). Fresh Off the Boat has finished as the most watched Tuesday night comedy on every original telecast of 2016.

The Real O'Neals (8:30-9pm - 3.3 million and 1.0/3 in AD18-49): Delivering a strong 91% lead-in retention at 8:30pm with young adults, ABC's The Real O'Neals once again dominated its freshman Fox comedy competition in the half-hour (Grandfathered) in Total Viewers (+74% - 3.3 million vs. 1.9 million) and Adults 18-49 (+43% - 1.0/3 vs. 0.7/3). In fact, The Real O'Neals topped all 4 of Fox's comedies on the night in Total Viewers and tied New Girl (at 8pm) in Adults 18-49 as the night's #2 comedy, behind only Fresh Off the Boat. ABC freshman comedy held even week to week in Adults 18-49.

Marvel's Agents of S.H.I.E.L.D. (9-10pm - 2.9 million and 0.9/3 in AD18-49): At 9pm, ABC's Marvel's Agents of S.H.I.E.L.D. held steady week to week Adults 18-49 (0.9/3 vs. 1.0/3). S.H.I.E.L.D. won the hour with Teens 12-17. Live + 7 Day Season to Date/L+3 for Last Week: On average this season, originals of S.H.I.E.L.D. jump +77% from L+SD to average a 2.3 rating in Live + 7 Day Adults 18-49. And last Tuesday's telecast (on 4/26/16) of the ABC drama was the night's biggest broadcast gainer with a +60% spike in Adults 18-49, after just 3 days of TV playback.

Quick Take for Tuesday, May 3, 2016 (Fast Affiliate Live + Same Day Ratings)

'Fresh Off the Boat' Is Tuesday's No. 1 Comedy in Viewers and Young Adults

ABC's 'The Real O'Neals' Outdraws All 4 of Fox's Tuesday Night Comedies

'S.H.I.E.L.D.' Continues to Deliver Big Gains in L+7 and L+3 TV Playback

Tuesday Night (05/03/16) -- ABC Total Viewer and Adult 18-49 Projections

"FOTB": L3 = 5.3 million/1.5 rtg., L7 = 5.7 million/1.6 rtg. and MP+35 = 2.2 rtg.

"The Real O'Neals": L3 = 4.0 million/1.3 rtg, L7 = 4.3 million/1.4 rtg. and MP+35 = 1.8 rtg.

"S.H.I.E.L.D.": L3 = 4.4 million/1.4 rtg, L7 = 4.9 million/1.6 rtg. and MP+35 = 2.1 rtg.

Live + Same Day Results:

"Fresh Off the Boat" (8:00-8:30 p.m. - 4.2 million and 1.1/4 in AD18-49):

Opposite originals of CBS' "NCIS" and NBC's "The Voice" at 8:00 p.m., ABC's "Fresh Off the Boat" was once again Tuesday's No. 1 comedy, beating Fox's "New Girl" head to head in the half-hour by 1.9 million viewers (4.2 million vs. 2.3 million) and 10% in Adults 18-49 (1.1/4 vs. 1.0/4). "Fresh Off the Boat" has finished as the most watched Tuesday night comedy on every original telecast of 2016.

"The Real O'Neals" (8:30-9:00 p.m. - 3.3 million and 1.0/3 in AD18-49):

Delivering a strong 91% lead-in retention at 8:30 p.m. with young adults, ABC's "The Real O'Neals" once again dominated its freshman Fox comedy competition in the half-hour ("Grandfathered") in Total Viewers (+74% - 3.3 million vs. 1.9 million) and Adults 18-49 (+43% - 1.0/3 vs. 0.7/3). In fact, "The Real O'Neals" topped all 4 of Fox's comedies on the night in Total Viewers and tied "New Girl" (at 8:00 p.m.) in Adults 18-49 as the night's No. 2 comedy, behind only "Fresh Off the Boat." ABC freshman comedy held even week to week in Adults 18-49.

"Marvel's Agents of S.H.I.E.L.D." (9:00-10:00 p.m. - 2.9 million and 0.9/3 in AD18-49):

At 9:00 p.m., ABC's "Marvel's Agents of S.H.I.E.L.D." held steady week to week in Adults 18-49 (0.9/3 vs. 1.0/3). "S.H.I.E.L.D." won the hour with Teens 12-17.

L+ 7 Season to Date/L+3 for Last Week: On average this season, originals of "S.H.I.E.L.D." jumped +77% from L+SD to average a 2.3 rating in Live + 7 Day Adults 18-49. And last Tuesday's telecast (on 4/26/16) of the ABC drama was the night's biggest broadcast gainer with a +60% spike in Adults 18-49, after just 3 days of TV playback.

Projections Rationale:

Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day for 05/03/16.





  [may 2016]  
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· FRESH OFF THE BOAT (ABC)
· GRANDFATHERED (FOX)
· MARVEL'S AGENTS OF SHIELD (ABC)
· NCIS (CBS)
· NEW GIRL (FOX)
· REAL O'NEALS, THE (ABC)
· VOICE, THE (NBC)




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