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[01/13/15 - 08:26 AM]
ABC Stands as Monday's Top Non-Sports Net in Adults 18-49
ABC spins the numbers for Monday, January 12.
[via press release from ABC]

ABC is Monday's #1 Non-Sports Net in AD18-49 - Castle Dominates NBC's State of Affairs at 10pm

ABC Monday Prime (8-11pm - 6.5 million and 1.6/4 in AD18-49): Opposite ESPN's record-setting College Football National Championship game (Ohio State-Oregon), ABC was the #1 non-sports network on Monday in Adults 18-49 (1.6/4), beating NBC original lineup by 14% (Celebrity Apprentice/State of Affairs =1.4/4).

The Bachelor (8-10pm - 6.4 million and 1.7/5 in AD18-49): From 8-10pm, ABC's The Bachelor beat NBC's Celebrity Apprentice head-to-head by 10% in Total Viewers (6.4 million vs. 5.8 million) and tied in Adults 18-49 (1.7/5). In addition, the ABC unscripted series more than doubled Celebrity Apprentice in the 2-hour slot with Adults 18-34 (+113% - 1.7/6 vs. 0.8/3).

· The Bachelor ranked as Monday's #1 TV series in Adults 18-34 and key Women (W18-34/W18-49).

Castle (10-11pm - 6.8 million and 1.4/4 in AD18-49): Returning to original for the first time in 4 weeks (since 12/8/14), ABC's Castle was the #1 series during the 10pm hour, beating NBC's original State of Affairs by best-ever margins of 89% in Total Viewers (6.8 million vs. 3.6 million) and 75% in Adults 18-49 (1.4/4 vs. 0.8/2). Castle held steady with its most recent original in Adults 18-49.

Quick Take for Monday, January 12, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC Stands as Monday's Top Non-Sports Net in Adults 18-49

"The Bachelor" is the No. 1 Series on Monday in Adults 18-34 and Key Women

"Castle" Finishes as the No. 1 Series at 10pm, Leading NBC's "State of Affairs" By Best-Ever Margins in Total Viewers (+89%) and Adults 18-49 (+75%)

Monday Night (1/12/15) - ABC Total Viewer and Adult 18-49 Projections

"The Bachelor:" Live + 3 = 7.7 million/2.1 rating and Live + 7 = 8.0 million/2.1 rating

"Castle:" Live + 3 = 10.0 million/2.0 rating and Live + 7 = 10.9 million/2.1 rating

Fast Affiliate Live + Same Day Results:

ABC Monday Prime" (8:00-11:00 p.m. - 6.5 million and 1.6/4 in AD18-49):

Opposite ESPN's record-setting College Football Playoff National Championship game (Ohio State-Oregon), ABC was the No. 1 non-sports network on Monday in Adults 18-49 (1.6/4), beating NBC original lineup by 14% ("Celebrity Apprentice"/"State of Affairs" =1.4/4).

"The Bachelor" (8:00-10:00 p.m. - 6.4 million and 1.7/5 in AD18-49):

From 8:00-10:00 p.m., ABC's "The Bachelor" beat NBC's "Celebrity Apprentice" head-to-head by 10% in Total Viewers (6.4 million vs. 5.8 million) and tied in Adults 18-49 (1.7/5). In addition, the ABC unscripted series more than doubled "Celebrity Apprentice" in the 2-hour slot with Adults 18-34 (+113% - 1.7/6 vs. 0.8/3).

· "The Bachelor" ranked as Monday's No. 1 TV series in Adults 18-34 and key Women (W18-34/W18-49).

"Castle" (10:00-11:00 p.m. - 6.8 million and 1.4/4 in AD18-49):

Returning to original for the first time in 5 weeks (since 12/8/14), ABC's "Castle" was the No. 1 series during the 10:00 p.m. hour, beating NBC's original "State of Affairs" by best-ever margins of 89% in Total Viewers (6.8 million vs. 3.6 million) and 75% in Adults 18-49 (1.4/4 vs. 0.8/2). "Castle" held steady with its most recent original in Adults 18-49.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, National Live + Same Day Program Ratings, 1/12/15.

Contacts: Jeff Lindsey (818) 460-5095 [email protected] / Pons Rongavilla (818) 460-5615 [email protected] / Salima Merchant (818) 460-6847 [email protected]





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· APPRENTICE, THE (NBC)
· BACHELOR, THE (ABC)
· CASTLE (ABC)
· STATE OF AFFAIRS (NBC)




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