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[06/28/11 - 12:19 PM]
Record Programming Drives Disney XD to its No. 1 Quarter Ever in 2Q11
Disney XD spins the numbers for the quarter to date.
[via press release from Disney XD]

Ratings Highlights for 2Q 2011 -- Final National Ratings

Record Programming Drives Disney XD to its No. 1 Quarter Ever in 2Q11

~Grows Delivery Year to Year for 10th Straight Quarter - Dates Back to Network's Launch

~June 20 "Kickin' It" Telecast is Disney XD's No. 1 Original Series Telecast of All Time

~"Pair of Kings" and "Zeke and Luther" Garner Series Highs in Target Demos

2Q 2011

During 2Q11, Disney XD delivered its No. 1 quarter in the network's history in Total Day (includes Toon Disney) in Total Viewers (306,000) and across all key kid targets: Kids 6-14 (163,000), Boys 6-14 (101,000), Kids 6-11 (131,000), Boys 6-11 (82,000), Tweens 9-14 (104,000) and Tween Boys (67,000).

In Prime, 2Q11 also wrapped as Disney XD's No. 1 quarter on record among Kids 6-14 (199,000), Boys 6-14 (130,000), Kids 6-11 (159,000), Boys 6-11 (106,000), Tweens 9-14 (128,000) and Boys 9-14 (85,000), and its 2nd-most-watched quarter ever in Total Viewers (346,000), behind only holiday-fueled 4Q10.

Impressively, 2Q11 marked Disney XD's 10th consecutive quarter growing its Total Day and Prime audience among its key kid and boy demos - dates back to 1Q09, the quarter Disney XD launched.

· In Total Day, DXD doubled Nicktoons among Tweens 9-14 (104,000 vs. 52,000), and again held the definitive edge in all remaining kid demos: Kids 6-14 (92% - 163,000 vs. 85,000), Boys 6-14 (60% - 101,000 vs. 63,000), Kids 6-11 (98% - 131,000 vs. 66,000), Boys 6-11 (71% - 82,000 vs. 48,000) and Tween Boys (76% - 67,000 vs. 38,000).

· In Prime, DXD also surpassed Nicktoons by sizeable margins, outperforming the network by 47% in Kids 6-14 (199,000 vs. 135,000), by 25% in Boys 6-14 (130,000 vs. 104,000), by 43% among Kids 6-11 (159,000 vs. 111,000), by 23% in Boys 6-11 (106,000 vs. 86,000), by 71% among Tweens 9-14 (128,000 vs. 75,000) and by 52% among Tween Boys (85,000 vs. 56,000).

Programming Highlights

· On June 20, one week after its record setting premiere, the fifth airing of "Kickin' It" hit series highs across all demos to rank as Disney XD's No. 1 original series telecast of all time in Kids 6-14 (819,000), Kids 6-11 (684,000) and Tweens 9-14 (567,000), and its No. 1 live-action telecast of all time in Total Viewers (1.2 million).

· On Monday, May 2, "Pair of Kings" posted series highs across the board: Total Viewers (970,000), Kids 6-14 (641,000), Boys 6-14 (378,000), Kids 6-11 (478,000), Tweens 9-14 (505,000) and Boys 9-14 (301,000).

· Also on Monday, May 2, "Zeke and Luther" posted a series high in Boys 9-14 (270,000), delivered its No. 2 telecast of all time in Kids 6-14 (544,000), Boys 6-14 (353,000), Kids 6-11 (433,000), Boys 6-11 (272,000) and Tweens 9-14 (414,000), and became the show's No. 3 telecast of all time in Total Viewers (751,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 77 million households via its basic cable affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America and Japan.

Source: NMR, U.S. ratings, most current, 2Q11: 3/28/11-6/26/11; 2Q10: 3/29/10-6/25/10.





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· KICKIN' IT (DISNEY XD)
· PAIR OF KINGS (DISNEY XD)
· ZEKE & LUTHER (DISNEY XD)




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