ABC Topped Its Network Rivals on Friday in Adults 18-49
ABC topped its network rivals on Friday in Adults 18-49 (1.3/5), beating NBC by 8% (1.2/4) and CBS and Fox by 30% (1.0/4-tied).
ABC drew its largest summer audience (4.8 million) on the night in over 2 years and matched its best Adults 18-49 (1.3/5) summer performance in nearly 3 years - since 5/30/08 and 7/13/07, respectively.
"20/20" (9:00-11:00 p.m.)
ABC News' 2-hour "20/20: Michael Jackson: After Life" delivered the newsmagazine's best numbers in 6 weeks in Total Viewers (5.2 million), Adults 18-49 (1.4/5) and Adults 25-54 (2.0/6) - since 5/14/10. "20/20" featured an exclusive look into Michael Jackson from those in his inner circle who have never spoken before, plus reports on his children, the investigation into his death, his money, and his legacy on the year anniversary after his death.
"20/20" saw its audience increase from its first hour to its second hour by 1.7 million viewers (4.4 million to 6.1 million), by 45% in Adults 18-49 (1.1/4 to 1.6/6) and by 35% in Adults 25-54 (1.7/5 to 2.3/7), winning the final hour of primetime on each Nielsen measure.
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