or


[01/08/10 - 09:01 AM]
Electus Announces Exclusive Partnership with Will Arnett & Jason Bateman to Launch New Digital Comedic Content and Marketing Company
Ben Silverman's newly formed multimedia company will work with the duo on developing original digital content.

[via press release from Electus]

Electus Announces Exclusive Partnership with Will Arnett & Jason Bateman To Launch New Digital Comedic Content and Marketing Company

Award-winning duo joins Electus' growing roster of companies

NEW YORK, Jan. 8 -- Ben Silverman's newly formed multimedia company, Electus, an operating business of IAC (Nasdaq: IACI), today announced an exclusive partnership with comedic actors/writers Will Arnett and Jason Bateman, for which Electus will work to develop the duo's new sponsor-driven advertising and production company DumbDumb. Electus will package the twosome's original digital content within Electus' Comedy division where they will be partnered with advertisers to create original commercials and programming for distribution across multiple media platforms, including television and film.

"Will and Jason are not only great actors and comedians, but they also have an intrinsic talent for understanding what makes something funny and how that content will resonate with audiences," said Ben Silverman, CEO of Electus. "Their comedic instinct, combined with our ability to bring them together with the best advertising, production and web-pioneers in the industry, makes this a groundbreaking venture in the evolution of advertising, multimedia production and distribution."

DumbDumb is a comedy enterprise led by Will Arnett and Jason Bateman where the twosome will create commercials along with short and long form programming for distribution across all platforms. For the new endeavor, DumbDumb will utilize web production and development expertise from CollegeHumor.com, an operating business of IAC working in partnership with Electus, whose original content creations have been viewed over 300 million times and its viewers watch 100 years worth of video content each month. With CollegeHumor.com's 10+ years of experience marketing and producing for the web, to create and produce digital content that is in line with a brand's personality and marketing objectives is the perfect match for Arnett and Bateman's well-known comedic tone.

"Ben has been responsible for some of the most interesting stories and greatest comedy in recent memory," said Jason Bateman. "Now, however, he says he'd like to shift the focus away from himself. His new challenge - make them laugh online and on purpose. We're excited to be a part of it."

"Electus is the ultimate partner for Jason and me. Not only is Ben a media pioneer, but he has a great sense of humor and really understands what we want to accomplish," said Will Arnett. "Ben's extensive experience as an agent, producer and advertising innovator will help transform DumbDumb into a truly next generation enterprise."

In addition to a digital partnership, Electus will have an overall first-look deal and international distribution rights on all of DumbDumb's content, including television, motion picture and digital.

Capitalizing on the ever-evolving world of multimedia production and distribution, Electus is the industry's first non-traditional entertainment studio that connects advertisers, distributors and content creators early on in the development process, enabling sponsors to be a partner in campaigns and content creation.

For no further information, please visit www.DumbDumb.com.

About Electus

Electus is the first integrated multimedia company to unite producers, creators, advertisers and distributors under one roof and produce all forms of content for distribution across a variety of platforms around the world. Headed by Ben Silverman, in partnership with IAC, the company will connect advertisers, distributors and content creators early on in the development process, enabling marketers and advertisers to be a true partner in campaigns and content creation.

About IAC

IAC operates more than 50 leading and diversified Internet businesses across 30 countries... our mission is to harness the power of interactivity to make daily life easier and more productive for people all over the world. To view a full list of the companies of IAC please visit our website at www.iac.com.





  [january 2010]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[12/02/24 - 01:26 PM]
Apple TV+ Announces "Lucky," New Limited Series Starring Anya Taylor-Joy
In "Lucky," Taylor-Joy stars as a young woman who left behind the life of crime she was raised in years ago, but must now embrace her darker, criminal side one final time in a desperate attempt to escape her past.

[12/02/24 - 01:00 PM]
"Saturday Night Live" Returns Dec. 7 with Three Shows to Close Out 2024
Chris Rock and Martin Short will follow the previously announced Paul Mescal as hosts.

[12/02/24 - 11:36 AM]
All-New Survivalist Competition Series "Extracted" Set to Premiere Monday, February 10 on FOX
"Extracted" features 12 untrained competitors attempting to survive extremely grueling conditions, perilous terrain, and the threat of fearsome predators in the unforgiving Canadian wilderness.

[12/02/24 - 11:20 AM]
Video: "Light Shop" - Official Trailer - Hulu
A series about six lost strangers who find themselves drawn to a mysterious shop that inexplicably holds the key to their past, present and future.

[12/02/24 - 10:02 AM]
TNT Sports to Exclusively Present Major Winners Rory McIlroy, Scottie Scheffler, Bryson DeChambeau & Brooks Koepka in New Premier Live Golf Competition - The Crypto.com Showdown - Tuesday, Dec. 17, at 6 p.m. ET
Coverage of the primetime 18-hole event with McIlroy and Scheffler paired up head-to-head with rivals DeChambeau and Koepka will be simulcast across TNT, TBS, truTV and the B/R Sports Add-On on Max.

[12/02/24 - 08:00 AM]
Video: "Clash of the Cookbooks" - Official Trailer - The Roku Channel
Comedian Phoebe Robinson and culinary historian and author Max Miller challenge chefs to take recipes from the page to the plate by cooking from history's greatest and the world's toughest cookbooks.

[12/02/24 - 03:31 AM]
Video: "Mismatched" Season 3 - Official Trailer - Netflix
The season of love, non-dates, and endless drama returns.

[12/02/24 - 03:01 AM]
Video: "Check in Hanyang" - Official Teaser - Netflix
The customer is king at Joseon's largest inn where four interns from different walks of life share experiences and become friends in the romantic coming-of-age series.

[12/02/24 - 02:31 AM]
Video: "UniverXO Dabiz" - Official Trailer - Netflix
Where does Dabiz Muñoz see himself in 10 years? The three-time best chef in the world is faced with a decision that could change everything regarding the future of his star restaurant, DiverXO.

[12/01/24 - 10:31 PM]
Video: "Bandish Bandits" Season 2 - Official Trailer - Prime Video
Radhe is a singing prodigy determined to follow in the classical footsteps of his grandfather.

[11/29/24 - 05:03 PM]
2024 Macy's Thanksgiving Day Parade Delivers 31.3 Million Viewers Across All Platforms
With 23.6 million viewers watching on NBC during the live telecast (8:30 a.m.-12 p.m.), it's the most watched entertainment show on linear television since the 2020 Academy Awards on ABC.

[11/29/24 - 03:47 PM]
More Than 26 Million Thanksgiving Night NFL Viewers for Record Third Consecutive Year on NBC, Peacock, and Telemundo, as Dolphins and Packers Continue NBC Sports' Holiday Tradition
Viewership for last night's game peaked at 31.3 million viewers in the second quarter (9:00-9:15 p.m. ET).

[11/29/24 - 06:01 AM]
Video: "Virgin River" Season 6 - Official Trailer - Netflix
New beginnings, uncovered secrets and second thoughts: As Mel and Jack prepare for the wedding, they learn more about each other - and their loved ones.

[11/28/24 - 07:08 PM]
First-of-Its-Kind "EA Sports Madden NFL Cast" to Stream Live Exclusively on Peacock for Texans-Chiefs Matchup on Saturday, Dec. 21, at 1 P.M. ET
Blending video game elements and live action, the stream will be an immersive, data-powered live football experience that injects Madden NFL's unique brand elements as animated overlays.

[11/28/24 - 11:01 AM]
Video: "Ferry 2" - Official Trailer - Netflix
After losing his drug empire, Ferry Bouman has found a measure of peace away from Brabant's criminal underworld - until his past catches up to him.