or


[06/15/05 - 12:00 AM]
Gm's Saturn to Sponsor AMC's Original Series "Celebrity Charades"

[via press release from AMC]

GM's Saturn to Sponsor AMC's Original Series "Celebrity Charades"

Monster.com Signs on as Associate Sponsor of Celebrity Improv Series Set to Premiere as Weeklong Programming Event in June

Network's Strong Original Programming and Ratings Growth Attracts Saturn and Monster.com as First-Time Sponsors

New York, NY, June 15, 2005 - AMC, basic cable's premiere destination dedicated to movies and movie culture, announced today that it has signed General Motor's Saturn division as the exclusive presenting sponsor of AMC's new original series "Celebrity Charades," and online job search engine, Monster.com as the associate sponsor. The new star-studded series will air as a weeklong programming event, June 20-24. This marks the first time that Saturn and Monster.com have sponsored an AMC original. Saturn will tout its SUV model VUE throughout the sponsorship. This announcement comes on the heels of AMC's stellar ratings growth in 2004 and first quarter 2005.

"'Celebrity Charades' invites our audience to a week long charades party and gives them access to some of Hollywood's hottest stars," said Linda Schupack, AMC's Senior Vice President of Marketing. "On the heels of its best year and first quarter ever, (2004 & Q1, 05) AMC has successfully attracted younger viewers, and maintained its loyal core audience, which offers Saturn and Monster.com wide consumer appeal."

"Saturn is proud to partner with AMC on 'Celebrity Charades'," said Scott McLaren, Advertising Manager, Saturn. "The amazing line-up of stars in this series coupled with AMC's unique show concept appeals to our customers."

Saturn will receive on-air, online, and print advertising presence beginning June 13 and running throughout the weeklong programming stunt to June 24. On-air ads include: 30s spots, tagged tune-ins, bumpers, billboards, and customized in-show pop-ups. The pop-ups will feature a Saturn VUE 'towing' movie factoids, about the charade being performed, across the lower third of the screen. Online at www.amctv.com, Saturn will be prominently featured via homepage tower ads, on the customized "Celebrity Charades" page, and in amctv.com's monthly e-newsletter, Movie Clicks. The site will also feature a link to Saturn's website, www.saturn.com.

As the associate sponsor of "Celebrity Charades", Monster.com will receive on-air presence through 30s spots, tagged tune-ins and billboards.

AMC's commitment in celebrating movie culture while connecting TV viewers with informed and irreverent programming has raised the network to new heights in ratings and delivery. Its new investment in stronger movie titles, programming stunts and specials and original programming had a tremendous impact in 2004, providing AMC with its strongest year ever in total day and prime time households and key demo deliveries. The momentum continues in 2005 as AMC celebrated its strongest first quarter ever in Q1 2005.

AMC's original series and documentaries, movie festivals and themed stunts continue to attract a wide and impressive roster of national sponsors.

AMC hosts a star-studded party in its latest original series, "Celebrity Charades", executive produced by acclaimed actor/director Bob Balaban ("Gosford Park"), Emmy Award-winning actor Chad Lowe and Academy Award? winner Hilary Swank, airing as a special AMC event on five consecutive nights beginning June 20 at 9 pm ET/PT. "Celebrity Charades" invites viewers to a celebrity party held in an intimate New York City loft apartment where Balaban and Lowe welcome their friends - among them fellow actors Stanley Tucci, Lorraine Bracco, Julianna Margulies, Sam Rockwell, Philip Seymour Hoffman, Griffin Dunne, Billy Baldwin, Kristen Johnston, Hank Azaria, Rosie Perez, Carson Kressley, designers Cynthia Rowley and Isaac Mizrahi, and singer Vanessa Carlton - to play three rounds of "running charades." Each episode offer viewers an inside look at the personal relationships amongst the celebrity friends as the camera captures conversations, antics and inside jokes the group shares with one another over dinner, and continues to reveal throughout the game. The stars also speak about the charity they are playing for and why they support the worthy cause, through individual or group interviews.

About AMC
AMC, a division of Rainbow Media's Entertainment Services, which also includes WE: Women's Entertainment and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 86,000,000 homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. AMC has garnered many of the industry's highest honors, including 14 Emmy awards. AMC is "TV for movie people."





  [june 2005]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[11/28/24 - 01:01 AM]
Video: Watch the Spectacular and Intense Trailer for Norwegian Disaster Series "La Palma"
A Norwegian family vacationing on La Palma faces disaster when a young researcher discovers alarming signs of an imminent volcanic eruption.

[11/27/24 - 07:01 PM]
Chinese-Language Period Drama "Perfect Match" to Launch Exclusively and Globally on Netflix
The story follows the five beautiful daughters of the Li family, whose vivacious nature, inherited from their mother, Madame Li, earned them the notorious nickname "The Six Tigers of the Li Family."

[11/27/24 - 05:15 PM]
"Dancing with the Stars" Season 33 Finale Delivers Largest Audience in Over Four Years
Season to date, "Dancing with the Stars" stands as the No. 1 entertainment series among Adults 18-49 (0.77 rating) - the first time for the show to take the top spot for the broadcast season in its entire history.

[11/27/24 - 10:04 AM]
Tom Hardy, Pierce Brosnan and Helen Mirren to Lead New Guy Ritchie Project for Paramount+ with Showtime
The project is an electrifying, new global crime series centered around two warring families based in London whose enterprises stretch all corners of the globe and the fiercely loyal "fixer" charged with protecting one of them at all costs.

[11/27/24 - 08:00 AM]
"ChiefsAholic: A Wolf in Chiefs Clothing" Premieres Exclusively on Prime Video on December 24
The true-crime documentary about Kansas City Chiefs superfan and serial bank robber Xaviar Babudar, features unprecedented interview footage with Babudar following his initial arrest, prior to him removing his ankle monitor and going on the run.

[11/27/24 - 07:09 AM]
Discovery Channel December Programming Highlights
This December, new Episodes of "Contraband: Seized at the Airport," "Expedition Files," "Game Changers," "Gold Rush," "Homestead Rescue," "The Last Woodsmen," "Mystery at Blind Frog Ranch," and "Mystery of the Abandoned" premiere on Discovery Channel.

[11/27/24 - 05:59 AM]
Video: Check Out the Official Teaser Trailer for New Medical Mystery Drama "Watson," Starring Morris Chestnut
A 60-second version of the trailer will air during the Chicago Bears vs. Detroit Lions NFL Thanksgiving game Thursday, November 28, on CBS, with the full version available online.

[11/27/24 - 03:09 AM]
Sneak Peek at the Brand New, Psychological Crime Thriller, "The Crow Girl," Coming Soon to Paramount+ UK
The series is produced by Buccaneer Media and distributed by ITV Studios.

[11/27/24 - 02:01 AM]
Video: First Look Revealed for Third Explosive Instalment of Sky Original "Gangs of London", Coming 2025
As chaos erupts in London after a spiked shipment of cocaine kills hundreds, fan-favourite characters collide with new faces bound by blood ties, sparking brutal power struggles, unexpected alliances, and fierce rivalries.

[11/26/24 - 05:01 PM]
"The Summer Hikaru Died" Set to Bring Eerie Anime Thrills to Netflix
A chilling blend of slice of life and the supernatural, Yoshiki's life is thrown upside down when his best friend Hikaru is replaced by "something" that looks and acts just like him.

[11/26/24 - 04:55 PM]
"Abbott Elementary" Season 4 Return Skyrockets +321% in Total Viewers and +846% in Adults 18-49 Over Initial Live+Same Day Audience
The season four premiere of "Abbott Elementary" stands as the top multiplatform telecast in both Total Viewers and Adults 18-49 since the show's post-Oscars episode (3/10/24).

[11/26/24 - 03:01 PM]
Video: New Games, New Stakes - "Squid Game" Season 2 Main Trailer and Key Art "Round and Round" Unveiled
With its premiere just around the corner on December 26, the trailer delivers an electrifying glimpse into the deadly games and gripping character dynamics that await fans worldwide.

[11/26/24 - 02:34 PM]
Video: Paramount+ with Showtime Debuts Official Trailer for Showtime's "Dexter: Original Sin"
The series premieres Friday, December 13 on streaming and on demand for Paramount+ subscribers with the Paramount+ with Showtime plan, before making its on-air US debut on Sunday, December 15 at 10pm ET/PT.

[11/26/24 - 01:15 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" posted double-digit gains week to week across the board, hitting a 6-week high in overall viewers and 7-week highs in both key Adult demos.

[11/26/24 - 12:31 PM]
Netflix Orders Limited-Series Adaptation of Harlan Coben's "I Will Find You"
An innocent father serving life for the murder of his own son receives evidence that his child may still be alive - and must break out of prison to find out the truth.