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[07/02/03 - 12:00 AM] Cable Originals Battling for the Spotlight By Brian Ford Sullivan (TFC) |
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CHICAGO (thefutoncritic.com) -- With the June ratings period (May 26-June 29) officially a wrap, some basic cable networks are finding their original offerings are fighting an uphill battle to attract viewers.
Here's a breakdown of the latest rumblings:
-- FX is probably having the toughest time out of all of the basic cable networks. Its two latest originals: "Lucky" and "The Orlando Jones Show" have not been the ratings grabbers the network had hoped. Particularly disappointing has been "Lucky" which many expected to rebound this past month with the broadcast networks having wrapped their regular season. That hasn't been the case as the comedy saw its adults 18-49 average drop to a 0.55 rating during the period, lowering its season-to-date average to a 0.77 rating. The same bad news applies to "Jones," as the late-night talk show fell more than 60% from its opening week numbers by the end of June in the key demographic (0.24 vs. 0.60 rating). The series only saving grace has been its performance among African-American viewers where it scores a 0.66 rating among the 18-49 demographic.
-- USA on the other hand has had better, albeit mixed, results thanks to its original series "Monk." The second season bow of the drama was the most-watched episode of the series to date, securing a 4.1 household rating. Nevertheless, week two of its new season saw its viewership fall by 1.4 million total viewers (4.0 million vs. 5.4 million). Further complicating matters is the lack of another fresh installment of the series until July 11 due to the national holiday this Friday. Despite such dark clouds, "Monk" remains a key component to USA's original series strategy. A new drama, "Peacemakers," kicks off on July 30 and "The Dead Zone" returns for seven new episodes this Sunday.
-- MTV's June offerings also garnered a mixed bag of results. New Sunday series "Doggy Fizzle Televizzle" and "Who's Got Game" scored respectable numbers, topping the network's previous time slot average by 30%. Returning series "The Real World" and "The Osbournes" however weren't so lucky as both were off from year-to-year comparisions. Nevertheless, MTV's new late-night series "The New Tom Green Show" has been a surprise hit for the network, posting a strong 1.1 rating among MTV's target demographic of persons 12-34.
-- Game Show Network has seen its aggressive Sunday night lineup fail to meet expectations. After two weeks, neither "Chuck Woolery: Naturally Stoned" nor its lead-out, "Funny Money," topped the network's projected 0.8 household rating for the series.
-- TNT, which doesn't carry original series, has pulled lukewarm responses for its latest batch of original telefilms. This past weekend, the network's mini-series "Caesar" averaged 3.36 million total viewers, 1,553,000 of which were among the coveted adults 18-49 demographic. That's up 23% from TNT's primetime average as of late with Sunday's installment bringing in 3.6 million viewers (1.6 million in adults 18-49) and 3.1 million viewers (1.4 million in adults 18-49) for its conclusion on Monday.
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[july 2003] |
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[11/28/24 - 01:01 AM] Video: Watch the Spectacular and Intense Trailer for Norwegian Disaster Series "La Palma" A Norwegian family vacationing on La Palma faces disaster when a young researcher discovers alarming signs of an imminent volcanic eruption.
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[11/27/24 - 07:01 PM] Chinese-Language Period Drama "Perfect Match" to Launch Exclusively and Globally on Netflix The story follows the five beautiful daughters of the Li family, whose vivacious nature, inherited from their mother, Madame Li, earned them the notorious nickname "The Six Tigers of the Li Family."
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[11/27/24 - 05:15 PM] "Dancing with the Stars" Season 33 Finale Delivers Largest Audience in Over Four Years Season to date, "Dancing with the Stars" stands as the No. 1 entertainment series among Adults 18-49 (0.77 rating) - the first time for the show to take the top spot for the broadcast season in its entire history.
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[11/27/24 - 10:04 AM] Tom Hardy, Pierce Brosnan and Helen Mirren to Lead New Guy Ritchie Project for Paramount+ with Showtime The project is an electrifying, new global crime series centered around two warring families based in London whose enterprises stretch all corners of the globe and the fiercely loyal "fixer" charged with protecting one of them at all costs.
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[11/27/24 - 08:00 AM] "ChiefsAholic: A Wolf in Chiefs Clothing" Premieres Exclusively on Prime Video on December 24 The true-crime documentary about Kansas City Chiefs superfan and serial bank robber Xaviar Babudar, features unprecedented interview footage with Babudar following his initial arrest, prior to him removing his ankle monitor and going on the run.
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[11/27/24 - 07:09 AM] Discovery Channel December Programming Highlights This December, new Episodes of "Contraband: Seized at the Airport," "Expedition Files," "Game Changers," "Gold Rush," "Homestead Rescue," "The Last Woodsmen," "Mystery at Blind Frog Ranch," and "Mystery of the Abandoned" premiere on Discovery Channel.
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[11/27/24 - 05:59 AM] Video: Check Out the Official Teaser Trailer for New Medical Mystery Drama "Watson," Starring Morris Chestnut A 60-second version of the trailer will air during the Chicago Bears vs. Detroit Lions NFL Thanksgiving game Thursday, November 28, on CBS, with the full version available online.
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[11/27/24 - 03:09 AM] Sneak Peek at the Brand New, Psychological Crime Thriller, "The Crow Girl," Coming Soon to Paramount+ UK The series is produced by Buccaneer Media and distributed by ITV Studios.
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[11/27/24 - 02:01 AM] Video: First Look Revealed for Third Explosive Instalment of Sky Original "Gangs of London", Coming 2025 As chaos erupts in London after a spiked shipment of cocaine kills hundreds, fan-favourite characters collide with new faces bound by blood ties, sparking brutal power struggles, unexpected alliances, and fierce rivalries.
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[11/26/24 - 05:01 PM] "The Summer Hikaru Died" Set to Bring Eerie Anime Thrills to Netflix A chilling blend of slice of life and the supernatural, Yoshiki's life is thrown upside down when his best friend Hikaru is replaced by "something" that looks and acts just like him.
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[11/26/24 - 04:55 PM] "Abbott Elementary" Season 4 Return Skyrockets +321% in Total Viewers and +846% in Adults 18-49 Over Initial Live+Same Day Audience The season four premiere of "Abbott Elementary" stands as the top multiplatform telecast in both Total Viewers and Adults 18-49 since the show's post-Oscars episode (3/10/24).
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[11/26/24 - 03:01 PM] Video: New Games, New Stakes - "Squid Game" Season 2 Main Trailer and Key Art "Round and Round" Unveiled With its premiere just around the corner on December 26, the trailer delivers an electrifying glimpse into the deadly games and gripping character dynamics that await fans worldwide.
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[11/26/24 - 02:34 PM] Video: Paramount+ with Showtime Debuts Official Trailer for Showtime's "Dexter: Original Sin" The series premieres Friday, December 13 on streaming and on demand for Paramount+ subscribers with the Paramount+ with Showtime plan, before making its on-air US debut on Sunday, December 15 at 10pm ET/PT.
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[11/26/24 - 01:15 PM] ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" "Nightline" posted double-digit gains week to week across the board, hitting a 6-week high in overall viewers and 7-week highs in both key Adult demos.
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[11/26/24 - 12:31 PM] Netflix Orders Limited-Series Adaptation of Harlan Coben's "I Will Find You" An innocent father serving life for the murder of his own son receives evidence that his child may still be alive - and must break out of prison to find out the truth.
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